'The Renter' is part of a new multi-channel campaign that prompts the nation to explore what a new life could look like via your Rightmove property listings. Our new tv advert brings this idea to life through the eyes of a renter and celebrates the freedom our hero has to find ‘what’s right for right now’.
Resonating well with renters and first-time buyers, our new advert also scored highly amongst the wider home-moving population, with 79% of homeowners saying the advert shows Rightmove understands the importance of finding the right home, 77% also told us Rightmove is the first place they’d look when moving home.
The TV ad will appear in prime slots on Channel 4, All4 and ITVhub, as well as on key online video channels. This is supported by a large-scale national outdoor campaign which you may have already seen in places from Aberdeen to Plymouth.
This March we have already seen our busiest-ever day on site, with over 9 million visits from home movers on the day of the Budget announcements. It's the greatest excess of demand over supply in over a decade, pushing up the average price of property, however, we're seeing early signs that the supply shortage may be easing. There was a 32% increase in valuation requests made in February.