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Portal Insights

Giving your customers the best chance of a successful sale or let using independent, 3rd party insight

Thank you for deciding to advertise on Rightmove. Here we’ve supplied information you can share with vendors, landlords, buyers and tenants about why your marketing strategy will make a success of their home move.

Some of this data is only available nationally. Where regional and local breakdowns are available, we’ve included them too.

Traffic: Giving your customers exposure to the biggest audience of active home movers

What will really make a difference to a vendor or landlord is whether or not their property gets a lot of interest that could ultimately turn into offers. As a Rightmove member you can clearly demonstrate that your marketing delivers their property the most exposure. 5 times more people visits Rightmove nationally than Zoopla. That’s 5 times more visibility for your properties and brand.

Use the drop-down below to see the share of visits across Rightmove and Zoopla in your region over the last few months.

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Source: Comscore, share of total visits to Rightmove and Zoopla, January to May 2020. Desktop only.

 

Searches: Getting your properties and brand found

41% of Rightmove’s traffic comes via Google and, as a UK average, people are 4 times more likely to search for Rightmove than Zoopla on Google. This makes Rightmove the clear first port of call for an online property search.

This chart highlights how Rightmove is the website that comes to mind when people start their home moving journey. During lockdown, fewer people were thinking about moving house. But when they started searching again, the place they thought of first, and typed into Google, was Rightmove.

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Even at Rightmove’s quietest hours of the day (between 2-6am), twice as many people search for Rightmove on Google than search for Zoopla at its daily peak (8-9pm).  That gives you, your brand and your vendors and landlords an edge 24 hours a day.

Want a more local view? See the proportion of Google searches for Rightmove and Zoopla in most town and cities using the chart below.

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Sources: Google Trends, searches for the terms “Rightmove” and “Zoopla” indexed to the maximum. UK only. City data is taken between 22nd June 2019 and 22nd June 2020 and converted into a share totalling 100%.  “41% of Rightmove traffic comes via Google” stat taken from Google Analytics.

 

How you can use this data

Feel free to use this data in your valuation packs or marketing, quoting the sources mentioned above. We’ll give you the independent data to show why your marketing strategy can make a difference and you provide the local knowledge and experience to give context to these big numbers.

We offer a range of leaflets and marketing materials that you can use in your marketing. They’re all available to order inclusive as part of your Rightmove membership.

Order marketing materials >