Giving your customers the best chance of a successful sale or let using independent, 3rd party insight
Thank you for deciding to advertise on Rightmove. Here we’ve supplied information you can share with vendors, landlords, buyers and tenants about why your marketing strategy will make a success of their home move.
Searches: Getting your properties and brand found
41% of Rightmove’s traffic comes via Google and, as a UK average, people are 4 times more likely to search for Rightmove than Zoopla on Google. This makes Rightmove the clear first port of call for an online property search.
This chart highlights how Rightmove is the website that comes to mind when people start their home moving journey. Over the last 2 years, Rightmove has consistently accounted for 80% of the branded searches on Google for the two most searched for property websites.
Even at Rightmove’s quietest hours of the day (between 2-6am), twice as many people search for Rightmove on Google than search for Zoopla at its daily peak (8-9pm). That gives you, your brand and your clients an edge 24 hours a day.
Sources: Google Trends, indexed searches for the terms “Rightmove” and “Zoopla”. UK only.
How you can use this data
Feel free to use this data in your valuation packs or marketing, quoting the sources mentioned above. We’ll give you the independent data to show why your marketing strategy can make a difference and you provide the local knowledge and experience to give context to these big numbers.
We offer a range of leaflets and marketing materials that you can use in your marketing. They’re all available to order inclusive as part of your Rightmove membership.
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