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Mumbles in Wales is Britain’s top coastal price hotspot

  • A new study from Rightmove reveals Great Britain’s top coastal price hotspots, with Mumbles in Wales leading the way, followed by Camber in East Sussex and Fowey in Cornwall
  • Average asking prices in Mumbles have risen by 47% since 2015, which is a bigger five-year increase than any other coastal area in Great Britain
  • Sandbanks in Poole remains the most expensive coastal location, with average asking prices of almost £1.2 million
  • Seaford in East Sussex has seen the biggest annual increase in buyer searches of any place on the coast, with searches more than doubling (+104%) over the past 12 months
The quaint seaside town of Mumbles, nestled on the coast of Swansea Bay, has seen average asking prices rise by 47% since 2015, which is a bigger five-year increase than any coastal area in Britain.

Local agents report that the new seafront development Oyster Wharf, which boasts a variety of restaurants, coupled with outstanding beaches, has contributed to the rising prices. The average asking price of a home in Mumbles is currently £344,832, which is £110,537 more expensive than five years ago.

This also means that asking prices in the Welsh town are over £22,000 more expensive than the national average of £322,025 and almost £130,000 more expensive than the Welsh average.

Next up on our list of coastal price hotspots is Camber in East Sussex, and Fowey in Cornwall, which have both seen average asking prices rise by 45% over the past five years. Places in Wales and the south of England dominate our top ten, with Sandilands in Lincolnshire the only coastal location representing a more northerly region.

Our data analysts also found that Sandbanks in Poole – one of the most exclusive enclaves in the country – remains the most expensive coastal location in Britain, with average asking prices of almost £1.2 million. Furthermore, Seaford in East Sussex has emerged as the coastal town that’s seen the biggest spike in interest over the past 12 months. Buyer searches for the south coast town have more than doubled (+104%) since this time last year.

Teignmouth in Devon (+99%) and Shoreham-by-Sea (+96%) are two other coastal areas that have seen a sharp rise in popularity.

Rightmove’s Director of Property Data Tim Bannister said: “Relocating to a coastal area is a dream move for many home-hunters and it’s safe to say that lockdown has intensified that desire to live beside the sea for many people. Properties in seaside towns usually come at a premium, but what’s fascinating about this list of coastal price hotspots is that there’s a relatively wide range of price points. Mumbles has always been a popular destination among British holidaymakers and therefore it stands to reason that home-hunters would seek it out for their year-round fix of sand and sea.”

Agent’s views

Ben Davies, Managing Director at Belvoir Estate Agents in Mumbles, said: “As a former Victorian fishing village, Mumbles has definitely got its own identity. It’s a destination in its own right and we’ve always seen huge demand to live here.

“Mumbles is perched on the coast of Swansea Bay, just down the shoreline from Wales’ second city, so we’ve got easy access to all the amenities that a city has to offer without being a part of it.

“Our coastlines are spectacular as well, that’s a major draw for people, and Mumbles is the gateway to Gower, the first area in the UK to be designated an Area of Outstanding Natural Beauty. The beaches are just walking distance away and the vibe of the town is really special.

“Mumbles has seen lots of development in recent years, too. Oyster Wharf is a shining new development which has created a Mediterranean style plaza fronting onto the seafront. However, the town has still retained its charm and you’ll find lots of seafront restaurants and independent boutiques, bars and delis down here.

“What also goes in Mumbles’ favour is that you can get a lot more bang for your buck here, despite the rising prices, than in places like Cornwall and Devon. It’s popular for people who work in London part of the week, as there’s a direct train link from Swansea to Paddington.

“This year especially, we’ve seen a marked increase in purchases from buyers in London and Bristol. Now that people can work remotely, I think they’d rather have sea views whilst they work that blocks of concrete.”

Top ten coastal areas with the biggest five-year increase in average asking prices:

Place Area Avg asking price Oct 2020 Avg asking price Oct 2015 Five-year % change
Mumbles Swansea £344,832 £234,295 47%
Camber East Sussex £305,891 £210,895 45%
Fowey Cornwall £487,531 £337,423 45%
Sandilands Lincolnshire £268,527 £187,697 43%
St. Margarets-at-Cliffe Kent £362,982 £255,091 42%
Aberavon Port Talbot £136,710 £96,276 42%
St. Agnes Cornwall £442,383 £315,836 40%
Greatstone Kent £338,839 £242,622 40%
Mundesley Norfolk £286,254 £205,060 40%
Benllech Anglesey £289,390 £207,335 40%

The time period for five-year asking price changes is October 2020 versus October 2015.