Allister Frost, Former Head of Digital Marketing, Microsoft

“Digital Consumers don’t exist, we are just consumers”

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Allister Frost is the former Head of Digital Marketing for Microsoft. In his time at the company, he was responsible for campaigns including Windows Vista, Windows 7, and the ‘I’m a PC’ campaign.

Allister delivers a thought providing talk around the “Digital Consumer” or the lack thereof. He looks at the three hyper’s that make up your customers and how that changes the way you interact with them.

Themes covered:

  • Hyper Connected
  • Hyper Informed
  • Hyper Convenience